Description

Marketing is about getting your business known and building your position within the marketplace. It is an essential element for every business. No matter what the product or service is, the business will benefit with a better understanding of marketing. Small businesses don`t always have a big budget for marketing, so they have to do things a little differently than big business in order to grow their presence, increase results, and meet business goals. But a small marketing budget doesn’t mean you can’t meet your goals and business objectives. You just have to be more creative in your marketing tactics! 

This course will introduce you to the various types of marketing and how to choose the right methods for success. You will also learn how to develop your marketing message, create a marketing plan, apply the right strategies to improve sales, develop your company’s image, and build your bottom line. 

 Estimated length: 8 hrs 
 Access Time: 90 days 

Our online courses allow you to invest in your career and personal interests anytime and anywhere. Courses are either stand-alone or may belong to a certificate. Please see the certificate section for more information. Access time to the course is listed above. If you require longer, you can request an extension; however, please note that doing so will incur additional fees. To request an extension, please contact the Continuing Education department at ce@gprc.ab.ca, or 780-539-2975. 

Refund Policy 
You may request a refund up to 5 days from the purchase date. The registration fee will only be refunded if less than 10% of the course has been completed. Completion percentage can be viewed on the Course Progress page from within the course. 

Timetable

File Attachments

Marketing Basics Course Outline (437K) Adobe Acrobat Document