Paid Search (PPC) (DPS05)
Description
Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, you will explore search marketing, the search process, and the buying cycle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content.
Price: $139.00
Estimated length: 4 hrs
Access time: 90 days
.4 CEUs
MindEdge Refund Policy
Refunds/cancellations are subject to the cancellation policy of the third-party content provider. You may receive a refund up to 5 days from the purchase date. The registration fee will only be refunded if less than 10% of the course has been completed. Completion percentage can be viewed on the course progress page from within the course. Requests can be submitted via MindEdge’s contact support form here or by email: support@mindedge.com.
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